DIGITAL TRANSFORMATION AND STRATEGIC MANAGEMENT IN ORGANIZATIONS

Abstract

The study on “Digital Transformation and Strategic Management in Organizations” examines how the adoption of digital technologies influences strategic decision-making, organizational performance, and competitive advantage. Digital transformation refers to the integration of advanced technologies such as artificial intelligence, cloud computing, big data analytics, and automation into business processes, while strategic management focuses on formulating and implementing long-term organizational strategies. The study highlights that digital transformation has become a key driver of organizational success in the modern business environment. It improves operational efficiency, enhances customer experience, supports data-driven decision-making, and fosters innovation. However, despite high levels of adoption, many organizations fail to fully achieve expected benefits due to challenges such as poor data quality, lack of skilled workforce, high implementation costs, and weak strategic alignment.