Understanding the Indian Consumer Mindset in the Automobile Industry
Main Article Content
Abstract
The Indian automobile industry has undergone a profound transformation over the past decade, driven by rising incomes, urbanization, technological innovations, and changing consumer expectations. This study investigates the mindset of Indian consumers with a focus on their preferences, decision-making processes, brand perceptions, and adoption of emerging trends such as electric vehicles (EVs). Using a mixed-methods approach, the research combines primary data collected through surveys, interviews, and focus group discussions with secondary data from market reports, government publications, and academic research. The findings reveal that consumers are increasingly prioritizing fuel efficiency, brand reputation, safety features, and technological advancements in their purchase decisions. Emerging trends such as compact SUVs, electric mobility, and connected car technologies are shaping consumer attitudes and influencing purchase behavior. The study provides actionable insights for automakers and policymakers to develop effective marketing strategies, improve customer satisfaction, and align with evolving consumer expectations in India.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
Arya, M. K., & Sharma, P. (2018). Career maturity among senior secondary students: A study in Indian schools. Semantic Scholar.
Raj, P. G. (2022). Career guidance programs and student readiness for career decision-making. IJMRA.
SIAM. (2022). Automobile industry annual report. Society of Indian Automobile Manufacturers.
FADA. (2021). Vehicle sales statistics in India. Federation of Automobile Dealers Associations.
Gupta, R., & Mishra, T. (2016). Consumer behavior in the Indian automobile industry. Journal of Marketing and Consumer Research, 5(3), 45–60.
Arya, M. K. (2018). Educational research and career development. Our Heritage Journals. http://ourheritagejournals.com/
Kumar, S., & Singh, P. (2015). Determinants of purchase decisions in Indian car buyers. Indian Journal of Marketing Research, 8(2), 33–48.
Bansal, A. (2014). Brand perception and loyalty in automobile consumers. International Journal of Business Studies, 6(1), 55–70.
Mehta, J., & Sharma, R. (2017). Adoption of electric vehicles in India: Barriers and prospects. Journal of Sustainable Mobility, 4(2), 25–39.
Brown, D. (1990). Career choice and development. Jossey-Bass.
Whiston, S. C., & Keller, B. K. (2004). The influences of parental support on career development. Career Development Quarterly, 53(3), 203–216.
National Sample Survey Office. (2017). Household consumption and income statistics. Ministry of Statistics and Programme Implementation, Government of India.
Deloitte. (2020). Global automotive consumer study. Deloitte Insights.
Jain, R., & Choudhary, P. (2016). Impact of technology and brand image on purchase behavior in Indian automobile market. Journal of Management Research, 15(4), 56–72.
Shukla, V. (2013). Role of family and social influence in consumer decision making. Indian Journal of Marketing Research, 7(2), 21–35.
Saxena, K., & Patel, M. (2014). Urban vs rural car buyers: A comparative study in India. International Journal of Business and Management Studies, 6(3), 44–59.
OECD. (2018). Skills Outlook: Career guidance for youth. Organisation for Economic Co-operation and Development.
Bansal, S. (2015). Emerging trends in Indian automobile consumer behavior. International Journal of Market Research, 7(1), 12–28.
Tata Motors. (2020). Customer insights report. Tata Motors Limited.
Maruti Suzuki. (2019). Annual consumer survey report. Maruti Suzuki India Limited.