Regenerative Hospitality & Green Marketing

Abstract

Regenerative Hospitality & Green Marketing is considered an emergent idea in the hospitality and tourism world. It is not only about minimising the impacts on the environment, but also one about the recovery and enhancement of natural, social and cultural systems related to tourist sites. Regenerative hospitality is a call to action for hotels, resorts, restaurants and tourism businesses to take action on renewable energy, water conservation, waste management, biodiversity, local communities and local culture. This is linked to green marketing, which enables the dissemination of information to customers regarding the measures taken by the hospitality business to become "green", such as the reduction of plastic waste, the use of organic food, the use of local products, water saving, recycling and green services. An effective green marketing is possible only if it is based on a real, measurable and transparent action: if otherwise, green marketing can result in "greenwashing" and erode consumer confidence. It also notes that eco-tourist friendly hotels are gaining popularity among tourists due to the growing demand of responsible travel and awareness of the environment. Therefore, regenerative hospitality and green marketing go hand-in-hand with the protection of the environment, customer satisfaction, brand credibility, development of local communities and sustainable growth of the hospitality industry.