Psychological and Social Factors Impacting Buying Behaviour Towards Sachet Products in Rural Haryana
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Abstract
This research paper focuses on the psychological and social factors that influence rural consumers' buying behaviour towards sachet products in Haryana. The paper identifies how factors such as consumer perception, peer influence, and social status impact the purchasing decisions of rural consumers. The study also examines the role of social networks in driving sachet product sales.
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References
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