Enhancing Religious Tourism in Ayodhya: Analyzing Visitor Satisfaction, Infrastructure, and Policy Impacts in Uttar Pradesh

Abstract

This paper intends to assess the growth of religious tourism in Ayodhya by means of an analysis of elements affecting tourist happiness and current infrastructure capacity. Visitors answered a methodical questionnaire to gather data on many facets of tourism using an ordinal scale ranging from "Very Poor" to "Excellent." Focus group talks with government officials and local business owners among other stakeholders gave qualitative understanding of the travel scene. Key factors of tourist satisfaction were found by means of principal component analysis (PCA), therefore exposing important links among government involvement, dining choices, and transportation infrastructure. With a p-value less than 0.05 demonstrating statistical relevance, hypothesis testing verified that the rise in religious tourism favourably affects tourist satisfaction. Results underline how important government policies and infrastructure of tourism are in improving the whole visiting experience. Moreover, crosstab and chi-square studies revealed significant correlations between the quality of transit services, availability of food options, and tourist satisfaction levels, so pointing up areas that would want development. The results help to clarify the tourism dynamics of Ayodhya and offer insightful suggestions for policy-makers to improve the attraction of the area as a main religious tourism destination while maintaining its cultural legacy.