Analyzing the Impact of Global Marketing Factors on the Modern Economic Landscape
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Abstract
This study explored the influence of economic, political, cultural, and legal factors on marketing strategies and consumer behavior in Delhi NCR. Employing a descriptive and exploratory research design, data from 150 respondents were analyzed using statistical tools like regression and correlation analyses. Results indicated that external factors had limited direct impact on consumer behavior. Economic conditions, political stability, cultural alignment, and legal compliance showed low statistical significance. Consumers were found to prioritize product quality and trust over external influences like inflation or trade tariffs. The study underscores the complexity of global marketing, suggesting that businesses adopt holistic strategies that integrate cultural sensitivity, regulatory adherence, and innovative differentiation. These findings provide actionable insights for international brands targeting diverse markets like India while recommending future research into mediating variables influencing global consumer preferences.
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