CSR AS A DRIVER OF BRAND VALUE: EVIDENCE FROM INDIAN CORPORATES LISTED ON THE BOMBAY STOCK EXCHANGE

Abstract

Corporate Social Responsibility (CSR) is now a key component of modern business strategy, as it considers both the business side and the company's overall growth. More and more businesses are realising that corporate social responsibility (CSR) is important for promoting ethical business practices and long-term growth. CSR is essential because it ensures that businesses do the right thing, contribute to the economy's growth, and make the world a better place. This helps meet the needs of stakeholders and also fosters trust and a positive reputation. The Companies Act of 2013 in India stipulates that businesses must allocate a particular portion of their profits to corporate social responsibility (CSR). This makes it very important. This way, business goals can be more aligned with national goals, such as healthcare, education, and environmental sustainability. The findings indicate that businesses that engage in CSR not only enhance their public image but also experience growth advantages, including increased revenue, improved risk management, and elevated employee retention rates. The article also discusses the challenges and limitations of implementing CSR programs. It emphasizes the importance of CSR aligning with the company's primary objectives and the need for collaboration among all stakeholders. The report concludes with guidance for businesses on how to leverage CSR for long-term success while meeting their financial needs, social obligations, and brand value.