[1]
Ketan Dhankhar* and Dr. Sonia** 2026. “Customer Perception of Meme Marketing in Shaping Purchase Intentions”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT). 3, 1 (Jan. 2026), 1–15. DOI:https://doi.org/10.65578/ijarmt.v3.i1.639.