Ms. Shilpa Balram Goreja, Mrs. Martina Paiva, Mrs. Nupur Pathak, Mr. Alok Usheej, & Mr. Madhan Kulandhaivelu. (2026). THE RISE OF DIGITAL PAYMENTS & ITS EFFECT ON CONSUMER BEHAVIOUR. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), 3(04), 1–15. Retrieved from https://www.ijarmt.com/index.php/j/article/view/1332