ADITI; DR. MAMTA RANGA. Digital Stimuli and Online Impulsive Buying Behaviour: An Extended Stimulus-Organism-Response Framework. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), [S. l.], v. 3, n. 2, p. 1490–1502, 2026. DOI: 10.65578/ijarmt.v3.i2.1159. Disponível em: https://www.ijarmt.com/index.php/j/article/view/1159. Acesso em: 26 jul. 2026.