DR. HARSHDEEP CHHIKARA,PRIYA. Analyzing the Effectiveness of Digital Media on Consumer Purchasing Behavior Towards Non-Durable Products. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), [S. l.], v. 2, n. 1, p. 416–431, 2025. Disponível em: https://www.ijarmt.com/index.php/j/article/view/122. Acesso em: 17 aug. 2025.