KETAN DHANKHAR*; DR. SONIA**. “Customer Perception of Meme Marketing in Shaping Purchase Intentions”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), [S. l.], v. 3, n. 1, p. 1–15, 2026. DOI: 10.65578/ijarmt.v3.i1.639. Disponível em: https://www.ijarmt.com/index.php/j/article/view/639. Acesso em: 26 jan. 2026.