DR. SUYASH KAMAL SONI,DR. SUMIT JAIN. AI Chatbots and Their Impact on B2C Consumer Experience and Engagement . International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), [S. l.], v. 2, n. 1, p. 354–367, 2025. Disponível em: https://www.ijarmt.com/index.php/j/article/view/98. Acesso em: 17 aug. 2025.