Jyoti Kumari and Dr. Chaudhary Saket Kumar (2025) “ECONOMIC AND SOCIAL IMPACTS OF E-COMMERCE ON CONSUMERS IN RURAL AND URBAN BIHAR: A COMPARATIVE STUDY OF MUZAFFARPUR DISTRICT”, International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), 2(3), pp. 1289–1300. Available at: https://www.ijarmt.com/index.php/j/article/view/1106 (Accessed: 8 July 2026).