Dr. Harshdeep Chhikara,Priya (2025) “Analyzing the Effectiveness of Digital Media on Consumer Purchasing Behavior Towards Non-Durable Products”, International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), 2(1), pp. 416–431. Available at: https://www.ijarmt.com/index.php/j/article/view/122 (Accessed: 17 August 2025).