Dr. Sanjog Kakade (2026) “GREEN MARKETING AND CONSUMER BUYING BEHAVIOUR: A STUDY ON SUSTAINABILITY-DRIVEN BRAND PREFERENCES”, International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), 3(2), pp. 364–381. Available at: https://www.ijarmt.com/index.php/j/article/view/928 (Accessed: 13 May 2026).