Aditi, and Dr. Mamta Ranga. “Digital Stimuli and Online Impulsive Buying Behaviour: An Extended Stimulus-Organism-Response Framework”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT) 3, no. 2 (June 21, 2026): 1490–1502. Accessed July 26, 2026. https://www.ijarmt.com/index.php/j/article/view/1159.