Dr. Shubhi Agarwal. “The Impact of Digital Marketing Strategies on Consumer Purchase Behavior: A Comprehensive Analysis”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT) 2, no. 1 (February 10, 2025): 349–353. Accessed January 26, 2026. https://www.ijarmt.com/index.php/j/article/view/97.